WordPress Tone and Voice Survey

I find that the WordPress brand speaks with a single, well-defined voice.

Multi-Select Question

168 Responses

172 Selections

Question ID: hoax8qc5ah38ua7ainem64u4

WordPress's current brand voice is:

Multi-Select Question

147 Responses

199 Selections

Question ID: a8di6749v3km8rsxqn6ik4rg

Other values found

Matt's voice is the existential threat.

I find it very hard to see WordPress as a brand. Because that's already on WordPress.com and we are talking about the cms here, right?

divisive, defensive

not sure

Know it all and talks down to people a lot. Also, highly dismissive to the disabled community.

Recently: salty and combative

Insulting

Matt is kinda a bummer

First,it started free and subsequently payment demand for further service.

has become difficult to have a site without adds

WordPress's current brand tone is:

Multi-Select Question

138 Responses

171 Selections

Question ID: t3jyc33w55sasypkp8jz1u5u

Other values found

suddenly contentious

It's not a unified brand

feels weird, feels like something is going on

not sure

geek

Very technical, and not very respectful, I have to read other places often to figure out how to do somehting.

Petty

Neither respectful nor positive

All about Matt and Automattic, FOSS is a lie here

Negative

I wish WordPress's written tone were more...

Free text Question

102 Responses

Question ID: uk0g4ygio5yyudu3d2tzlh0q

User	Response	Time
Anonymous	It's beautiful imagination in our minds	8 months ago
Anonymous	Effectively and benefits	8 months ago
Anonymous	Usefull	8 months ago
Anonymous	Creative	8 months ago
Anonymous	Engaging, conversational, and user-friendly.	8 months ago
Anonymous	welcoming	8 months ago
Anonymous	I find this too hard to answer	8 months ago
Anonymous	Friendly, though professional and on topic.	8 months ago
Anonymous	clear	8 months ago
Anonymous	Nothing	8 months ago

My user experience could be significantly improved by adjusting the tone and voice of the WordPress brand.

Multi-Select Question

100 Responses

103 Selections

Question ID: jzayg0pegsh7f2kjmwtjhyyr

Which option do you prefer for the text that appears on the "Hello world!" default post found in the Admin?

Single-Select Question

94 Responses

Question ID: mktwsr6jhvbq8dkq0awzoygf

Other values found

no opinion, I delete the post without reading it

focus on writing not the wordpress brand name

I don't care and delete this

Dont forget to pay Matt or face explusion

This whole thing is owned by me, Matt Mullenweg and I will do what I want with it

You've just created your first post, congrats! Now make sure you keep your mouth shut, or Dear Leader will kick you off the platformp

none

Who cares?

NOT EVERYONE IS A BLOGGER. Wordpress messaging is stuck in the past this isn't what most people want to use WP for anymore.

“Hello, World!” became famous later in the programming world as a simple test message to demonstrate that a system or program works, popularized by the 1972 book The C Programming Language by Brian Kernighan and Dennis Ritchie.

Which option do you prefer for the text at the bottom of the Admin pages?

Single-Select Question

93 Responses

Question ID: bhu9oit95zrad4w3s5cste37

Other values found

Thank you for using WordPress.

not sure

Don't care

should be none

You will move on soon enough when you realise you can't make it do anything without 60 plugins.

Thanks for being part of WordPress, as long as you don't piss the Supreme Leader off

Who cares?

Thankis for creating and being part of Wordpress.

None of this matters, we need a usable UI in the Admin and a modern simple editor that doesn't scare away non techy end users.

Which option do you prefer for the default text that appears at the bottom of the site?

Single-Select Question

91 Responses

Question ID: vsu7zoplwmjzwora0cj2vcp2

Other values found

none

not sure

This is trivial. Not important to brand or tone at all

none

Self Indulgent and with one single point of failure = MM

Created by free labour at the whim of a dictator

nothing

Made with WordPress.

Which option do you prefer for the default text in the "Quick Draft" area of the Admin dashboard?

Single-Select Question

90 Responses

Question ID: ld4mfdn8h97e6ofrhshpa7o0

Other values found

the quick draft is deprecated, should be off by default

not sure

You are barking up the wrong tree

Not sure about any of the above

Don't bother, WordPress will be replaced by a fork soon enough.

You probably think you're more important than you are.

These are all stupid and meaningless, just make a UI that makes sense and looks like it was designed less than a decade ago

Remove it

Start a Draft

Which option do you prefer for the default text on 404 pages?

Single-Select Question

89 Responses

Question ID: eqrjxr7oxkd3wdz1xgee6evp

Other values found

not sure

This can all be changed by the user

Sorry about the mess, WordPress is f**ked

We couldn't locate that page, perhaps His Majesty has deleted your website because you disagreed with him

Just give the user the choice to customize this page easily without plugins, no one wants you directing their websites tone.

Which option do you prefer for the text that appears at top right of the Admin when you're logged in?

Single-Select Question

88 Responses

Question ID: xobq6k6rhki62wnxf0k0mmgn

Other values found

not sure

I think the part before username could be customized. Provide a range of options in a dropdown reflecting the global nature of WordPress. These examples are all American centered. I would provide 10-15 options form a range of cultures.

Hi, [username]

Whatever it needs to be for the end user. We can change it for them in each site build

Hello, [username]

Ay up , [username]

Stop whining, it's mine, I tell ya, mine!

Good morning/afternoon/evening

[username]

Logged in after pledge of allegiance to Our Beloved Leader

I find that WordPress's written tone and voice is the right one for me.

Multi-Select Question

87 Responses

90 Selections

Question ID: jvu7z1cbhxyo3kyttrn6kt6y

I believe that WordPress's written voice is the right one for the large majority of its users.

Multi-Select Question

86 Responses

87 Selections

Question ID: yofasnhy8smijkhzdxzwlpb9

Your level of WordPress experience is:

Single-Select Question

86 Responses

Question ID: g6uui2rep9d3vt622dh2fg23

I mainly use WordPress as a...

Multi-Select Question

86 Responses

163 Selections

Question ID: avyy84ke523t89b5lyqxhmih

Other values found

architect

Nature photographer and enthusiast

WordPress Trainer

Project manager

Corporate Web Dev Manager

Your language background is:

Single-Select Question

86 Responses

Question ID: se2okniupq86oi1xvs4nzh33

Thank you, you've completed the survey! If you have any other comments, please add them here.

Free text Question

53 Responses

Optional

Question ID: s2qot88i1qqtjdodlc4t5e59

User	Response	Time
Anonymous	I think your brand is expert on your work.	8 months ago
Anonymous	Word press is very usefull platform	8 months ago
Anonymous	Good	8 months ago
Anonymous	my answers would have been quite different a month ago.	8 months ago
Anonymous	Linux forever!	8 months ago
Anonymous	Very good work experience	8 months ago
Anonymous	I would suggest that while the current tone and voice of WordPress resonate well with many users, there could be value in incorporating more personalized and motivational language in certain areas to enhance user engagement and experience. Tailoring the tone for specific contexts, like onboarding or error messages, could further improve the overall usability and friendliness of the platform.	8 months ago
Anonymous	I think the WordPress voice and tone should be more friendly to add commercialism by helping the bloggers like me.	8 months ago
Anonymous	جوعجعککع	8 months ago
Anonymous	"Native American" refers to the indigenous peoples of the Americas	8 months ago